Every year, around 14,000 new sole proprietorships are founded in Switzerland. It is by far the most popular legal form for starting a self-employed career -- no minimum capital, no notary, no articles of association. But between making the decision and running a functioning business, there are several important steps you should know about.
This guide walks you through the 10 steps from your business idea to your first invoice. All information refers to Swiss law (as of 2026) and is aimed at sole proprietorships -- freelancers, consultants, tradespeople, and anyone starting out on their own.
011. Validate Your Business Idea
Before you fill in a single form, you should put your business idea to the test. Many fail not because of bureaucracy, but because they launch an offering that nobody needs.
Market Analysis
Research whether there are already providers offering the same thing. Competition is not a bad sign -- it proves that demand exists. Analyse what existing providers do well and where their weaknesses lie.
Define Your Target Audience
Who exactly should your customer be? The more specifically you can describe your target audience, the more precisely you can tailor your offering. "All SMEs" is not a target audience. "Physiotherapy practices in German-speaking Switzerland with 2-5 employees" is.
Unique Selling Proposition (USP)
What do you do differently or better than the competition? It doesn't have to be a revolutionary product. It can be better service, a lower price, a niche that others overlook, or simply your personal expertise.
022. Create a Business Plan
A business plan sounds like something for big corporations -- but it makes sense for sole proprietorships too. Don't worry: you don't need a 50-page document. A simple version of 3-5 pages is perfectly sufficient.
Your business plan should cover the following points:
- Business idea: What do you offer? For whom?
- Market and competition: How large is the market? Who are your competitors?
- Pricing: What do you charge? Hourly rate, flat fee, subscription?
- Marketing and sales: How do you find customers?
- Financial plan: Revenue, expenses, profit -- realistically calculated over 12 months
The financial plan is the most important part. Honestly calculate what you need to earn to cover your personal costs (rent, health insurance, food, AHV contributions, taxes). Plan for reserves -- the first months rarely bring in full revenue.
033. Choose Your Legal Form
For starting out in self-employment, the sole proprietorship (Einzelfirma) is almost always the right choice. You can find a detailed guide in our article on founding a sole proprietorship. It is the simplest and most cost-effective legal form in Switzerland.
- No minimum capital: You need zero francs in start-up capital
- No notary: No notarisation or articles of association required
- No commercial register entry required: Below CHF 100,000 turnover, registration is voluntary
- Simple bookkeeping: A revenue-expenditure statement is sufficient below CHF 500,000 turnover
- Personal liability: You are liable with your personal assets without limitation -- that is the downside
A sole proprietorship is not a separate legal entity. Legally, you are the business. Your company name must include your surname (e.g. "Mueller Design" or "Coaching Meier").
044. Clarify Financing
Even though a sole proprietorship requires no minimum capital, you still need money to get started — and a separate business account. How much start-up capital you need depends greatly on your industry. A freelance writer can get by with a laptop; a tradesperson needs tools and a vehicle.
Calculate Start-up Capital
List all one-time investments (equipment, software, website, initial stock) and add the running costs for the first 6 months. Plan for at least 6 months of living expenses as a reserve -- income rarely comes immediately.
Financing Sources
- Own capital: The most common and simplest form. Use your savings
- Bank loan: Possible, but banks often require collateral and a solid business plan
- Guarantee cooperatives: The four Swiss guarantee organisations can guarantee loans of up to CHF 500,000
- Microcredit: Various foundations provide small loans to founders
- Family and friends: Common, but be careful -- written agreements are essential to protect the relationship
055. Register with the Compensation Office
Registering with the cantonal AHV compensation office (Ausgleichskasse) is the most important formal step. Without this registration, you are not officially self-employed. The compensation office reviews your application and decides whether you are recognised as self-employed.
What You Need
- Registration form from the cantonal compensation office (available online)
- Copy of your ID card or passport
- Proof of self-employment: e.g. initial invoices, order confirmations, business plan
- If applicable: deregistration from your previous employer
Recognition Criteria
The compensation office checks three key criteria: You bear the economic risk yourself, work for multiple clients, and determine your work organisation independently. If you have only one client, you may be classified as an employee -- with corresponding consequences for social security.
Contribution Obligations
AHV/IV/EO contributions range from 5.371% to 10.6% of your net income (degressive scale). The minimum is CHF 514 per year (as of 2026). You initially pay advance contributions based on an estimate and receive a final settlement after your definitive tax assessment.
066. Check Commercial Register Entry
Commercial register entry is mandatory for sole proprietorships with annual turnover of CHF 100,000 or more. Below that threshold, it is voluntary. The entry costs approximately CHF 120 depending on the canton and is filed with the responsible commercial register office.
Advantages of a Voluntary Entry
- Name protection: Your company name is protected in your canton
- Trust: A register entry appears more professional to clients and partners
- Prerequisite for certain contracts: Public tenders often require a commercial register extract
- Business account: Some banks require a register extract for account opening
077. Take Out Insurance
As a self-employed person, you lose the protection provided by an employer. You are responsible for your own coverage. Some insurance policies are mandatory, others voluntary -- but strongly recommended.
| Insurance | Status | Details |
|---|---|---|
| AHV/IV/EO | Mandatory | 5.371%-10.6% of net income; minimum CHF 514/year |
| Accident insurance (UVG) | Voluntary | Voluntary for yourself; mandatory only if you have employees |
| BVG (2nd pillar) | Voluntary | Voluntary membership with a pension institution possible |
| Daily sickness benefits | Voluntary | Strongly recommended -- no salary continuation in case of illness |
| Pillar 3a | Voluntary | Tax-deductible; without BVG max. 20% of net income (max. CHF 36,288/year) |
| Professional liability | Voluntary | Very useful depending on industry; covers damages to third parties |
088. Check VAT Obligations
VAT liability kicks in at a worldwide annual turnover of CHF 100,000. If you reach this threshold, you must register with the Federal Tax Administration (ESTV) within 30 days.
Voluntary Registration
Even below CHF 100,000 turnover, you can voluntarily register for VAT. This is worthwhile if you regularly make large purchases (e.g. material costs) and want to reclaim input tax. Or if your clients are mainly businesses -- they can deduct the VAT as input tax, so it costs them nothing extra.
Choose Your Accounting Method
- Effective method: You account for the actual VAT collected and deduct input tax on purchases. More effort, but more accurate
- Flat tax rate method (Saldosteuersatz): You account at a flat rate (0.1-6.5% depending on industry). Less effort, no input tax receipts needed. Ideal for service providers with low material costs
099. Set Up Your Bookkeeping
From day one, you are required to keep books. The good news: as a sole proprietorship with less than CHF 500,000 annual turnover, a simple revenue-expenditure statement (EAR) is sufficient. You do not need to keep double-entry bookkeeping.
What the EAR Includes
- Chronological recording of all income and expenses
- Receipt for every transaction (receipt, invoice, bank statement)
- Year-end statement with a list of assets and liabilities
- Retention obligation: 10 years for all receipts and accounting records
Bookkeeping Tools
You essentially have three options: Excel spreadsheet (error-prone), accountant (expensive), or accounting software (efficient). A specialised solution for sole proprietorships saves you the most time and minimises errors.
1010. Issue Your First Invoice
Your first job is done -- now you issue the invoice. In Switzerland, there are clear requirements for what must appear on an invoice. Since 2022, the QR invoice with Swiss QR Code has been the standard for payments.
Mandatory Information on the Invoice
- Name and address of the invoicing party
- Name and address of the recipient
- Invoice date and invoice number
- Description of services (type, quantity, period)
- Amount in CHF (individual items and total)
- Payment deadline and payment terms
- IBAN or QR-IBAN for payment
- If VAT-registered: VAT number (CHE-xxx.xxx.xxx MWST), tax rate and tax amount
Creating a QR Invoice
The QR invoice contains a Swiss QR Code with all payment information. Your client can scan this code with their banking app and initiate payment directly -- without typing errors. The QR payment slip must be placed at the bottom of the invoice and comply with SIX specifications.
11Comparison: Sole Proprietorship vs. GmbH vs. AG
Which legal form suits your situation? For a detailed legal form comparison, see our separate article. Here are the key differences at a glance:
| Sole Proprietorship | GmbH (LLC) | AG (Corp.) | |
|---|---|---|---|
| Formation | Immediate, no notary | Notary + register entry required | Notary + register entry required |
| Minimum capital | None | CHF 20,000 | CHF 100,000 (min. CHF 50,000 paid in) |
| Liability | Unlimited, personal | Limited to share capital | Limited to share capital |
| Bookkeeping | EAR below CHF 500,000 | Double-entry (mandatory) | Double-entry (mandatory) |
| Social security | Self-employed | Managing director = employee | Board member = employee |
| Formation costs | CHF 0 (register optional ~CHF 120) | Approx. CHF 2,000-3,000 | Approx. CHF 3,000-5,000 |
| Suitable for | Individuals, lower turnover | Small teams, medium risk | Growth companies, investors |