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Reverse Charge VAT Explained: Import VAT on Adobe, Canva & Co.

What Swiss self-employed professionals need to know about reverse charge VAT: when you owe VAT on foreign software subscriptions like Adobe, Canva or Google Workspace — and when you don't.

e
einzly Redaktion
Tax & Finance Editorial
7 min read
19 Feb 2026

01What Is Reverse Charge VAT?

When you purchase services from abroad as a Swiss business, VAT is generally due. Unlike physical goods, which are taxed at customs (import tax), there is no customs checkpoint for services. Instead, the reverse charge principle applies: you as the buyer are responsible for declaring and paying the VAT yourself.

This self-assessment is called Bezugsteuer (reverse charge tax). It typically applies to digital services such as software subscriptions, cloud hosting, online advertising or design tools — i.e. everything you purchase from providers like Adobe, Canva, Google or Amazon Web Services.



02The CHF 10,000 Threshold

The key question is: how much do you spend per year on foreign services? There is a clear threshold:

  • Under CHF 10,000 per year: No reverse charge VAT owed. You don't need to declare anything.
  • Over CHF 10,000 per year: You owe 8.1% VAT on the entire amount — retroactively from the first franc, not just the amount exceeding CHF 10,000.

This threshold applies regardless of whether you are VAT-registered or not. It refers exclusively to the total amount of all services purchased from abroad within a calendar year.

Good to knowMost sole proprietorships with just a few software subscriptions stay well under CHF 10,000 — in that case, no action is needed.


03Typical Examples

Many self-employed professionals use foreign services daily without thinking about reverse charge VAT. Here's an overview of common software subscriptions and their approximate annual costs:

ServiceCountry of OriginApprox. Annual Cost
Adobe Creative CloudIreland (EU)CHF 720
Canva ProAustraliaCHF 180
Google WorkspaceIreland (EU)CHF 250
AWS / Cloud HostingUSACHF 500–5,000
Zoom ProUSACHF 200
FigmaUSACHF 180
SlackUSACHF 100

In the example above (without heavy cloud hosting), the total comes to around CHF 2,130 per year — well below the CHF 10,000 threshold. In this case, no reverse charge VAT is owed.



04When Does It Become Relevant?

For most sole proprietorships, reverse charge VAT remains irrelevant. However, there are scenarios where you might exceed the CHF 10,000 threshold:

  • High cloud costs: If you use AWS, Azure or Google Cloud intensively, costs can quickly run into the thousands.
  • Online advertising: Google Ads or Meta Ads are billed from abroad depending on the company's registered office. With larger budgets, this adds up fast.
  • Many SaaS tools: If you use dozens of tools simultaneously (project management, CRM, analytics, email marketing, etc.), you may approach the threshold.

If you notice you're approaching the CHF 10,000 threshold, you should actively track your spending on foreign services — ideally with accounting software.



05Declaration and Settlement

If you exceed the threshold, you must declare the reverse charge VAT. This is done as part of your VAT return to the FTA. How this works in detail depends on whether you are already VAT-registered:

1
Already VAT-registered

You declare the reverse charge VAT in your regular VAT return under 'Acquisition of services from abroad'. If you use the effective method with input tax deduction, you can simultaneously claim the reverse charge VAT as input tax — the net effect is then zero.

2
Not VAT-registered

If you are not VAT-registered but exceed CHF 10,000, you must register with the FTA specifically for reverse charge VAT. You will then receive a separate filing obligation for the reverse charge tax.

Effective method: net effect zeroIf you are VAT-registered and use the effective method with input tax deduction, you can deduct the reverse charge VAT as input tax. In practice, the two amounts cancel each other out — you pay nothing additional on a net basis.

Track software subscriptions in einzlyIn einzly you record software subscriptions and foreign purchases as expenses — so you never forget about reverse charge VAT.


06Frequently Asked Questions About Reverse Charge VAT

Only if your total foreign service purchases exceed CHF 10,000 per year. Below that, no reverse charge VAT is owed.
Yes. The CHF 10,000 threshold applies regardless of whether you are VAT-registered or not.
8.1% on the total amount of all foreign services in the calendar year — not just the amount exceeding CHF 10,000.
Reverse charge VAT applies to services from abroad. Import tax applies to physical goods crossing the border and is levied by customs.
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